The following were graphics produced for the Executive Operations Department of VisitFlorida.com, to represent another year of growth and success in their communications efforts. The figures are as of Dec. 2012.
Part two of Never let go, the story of an extreme preemie by Kelley Benham, has now published on tampabay.com. To accompany the story, the second shareable graphic in the series focuses on the precise and delicate science intervening to preserve a micropreemie. From the maze of IVs and monitoring leads that connect the tiny preemie to the equipment, to the “basic” yet high-tech essentials of an incubator, we explain the surreal environment in the NICU.
Click to view and share the graphic:
In preparing for the publishing of a sensitive story about a micropreemie, we decided early on in the process that we wanted to try to take some of the burden of explaining the science out of this very moving story. Let the story tell the very human side of the amazing struggle.
The first of the two graphics focuses on the extraordinary challenges and odds facing extraordinary preemies. Micro or extreme preemies are born before 26 weeks of a pregnancy weighing less than 2 pounds, nowhere near physically ready to leave the support and protection of the womb. Parents and doctors are confronted with overwhelming odds in trying to make critical decisions about the fate of these babies.
We hope that by creating this shareable graphic, we could both explain, synthesize and visualize some of the monumental odds faced in this fight for survival as well as help share the amazing story — Never let go by Kelley Benham — that they accompany. Click to view the and share this graphic on tampabay.com:
