Marketing – Page 2 – lgDesign Projects

Annual report graphic for CRSI

I recently had the pleasure to work on a project for the CRSI, the Concrete Reinforcing Steel Institute. For their 2014 annual report they wanted to do an infographic about their history, product, process and membership. Their target audience would know a lot more than most of us, but this was a cool way to present the information and highlight how impactful the Institute and its membership are in the construction industry across the U.S. and Canada. Lots of cool information for anyone who like me, is interested in architecture.

graphics

Florida’s Baseball Cities trading cards

This project for VisitFlorida.com started out as a series of shareable “baseball” cards, highlighting some “fun facts” and “must do’s” for each of the 18 cities that host spring training and minor league teams in Florida. Inspired by baseball cards and tourism postcards, the thought was that it would be fun for fans and travelers to collect and “trade”/share them on social media.

But while we were researching the material, the concept quickly grew more ambitious. We ended up producing them both for a booklet, complete with sponsorships, that will offer the whole collection at visitors centers; and for individual printing that the cities and parks might choose to distribute. The cards in the booklet will be perforated so fans can pull out a full set of trading cards.

Here are some of the shareable cards for Florida baseball aficionados posted on Pinterest and Flicker. Turned into a nicely rounded campaign. Look for them this spring! Play ball!!